One of the most famous platforms for content creators is YouTube for how it is reliable for brand awareness, brand engagement and brand recall. A YouTube channel requires personal branding efforts for it is the medium of audience discovery for their business and can also bring a good amount of money to your income. This video would in details discuss the CPM rates in Pakistan for YouTube for different video ad types.
One of the most important things is that you can get a good source for income only when you cross the 100k subscriber mark and continue to have ongoing viewership on your channel. However, there are several factors that the video ad CPMs are based on the like niche of the channel, the keywords used, the intent and such. Generally, the highest CPMs in the auctions are for digital SAS based products and the lowest is for the more general ones like for brand recall and video viewership campaigns. We have segmented the content category in accordance with ad CPM rates for Youtube:
SAS/Online Marketing>Insurance and Credit Cards> Finance> Business and Startups> Tech> Health and Parenting> Careers and Jobs> Lifestyle> Education> People and Society> Art> Music and Movies> Songs
You have gotten a fair idea of the niche and content category which would generate the maximum and least revenue and here we have the types of ad that generate the highest revenue in terms of CPM. This is broadly classified into display ads, overlay ads, skippable and non-skippable ads, bumper ads and sponsored cards. Of these, only display and overlay ads work on desktop and eligible for views from there and the rest works on both mobile and desktop.
YouTube Skippable Ads CPM in Pakistan
The ads that a viewer can skip post 5 seconds of viewing is skippable ads and their CPM ranges in about $1.5 to $2.5 for auction-based ads. But, the reserved skippable ads generate higher CPM that usually goes up to $2-$3.5. Users absolutely love skippable ads because it allows users to skip it if they are not interested in the ads displayed and do not engage well.
YouTube Bumper Ads CPM in Pakistan
The ads that last for a very short duration of about 6 seconds is bumper ads and are usually shown on videos that have a low demand for skippable and non-skippable ads. They generally have a lower ad CPM range and if get anything around $0.80 to $2 range, that is great. These ads are particularly great for brand visibility and are same for most channels in comparison with different video ad unit types.
YouTube Display Ads CPM in Pakistan
Display Ads for YouTube is very different and is shown as a companion ad on side of the screen when the user used a desktop, laptop or such. They also show overlay ads, another kind of display ads, in case there is no demand for video ads. So, this is like a backfill aimed to monetize your impressions are a much lower cost. In Pakistan, the display ads garner about $0.15 to $0.50. of CPM and can be higher or lower based on a variety of factors.
YouTube Non-Skippable Ads CPM in Pakistan
The name gives away the kind of ads Non-skippable ads are, and that these cannot be skipped and the user has to watch to ad if they wish to see the video. These generally last for about 15 to 30 seconds and they have the best view rates and completion rates and thus, get the highest CPMs. The only reason why skippable ads can generate better CPMs than this is when those are actually being viewed by the users. The important thing here is to enable the non-skippable ads in the monetization of individual videos so that it remains unchecked. If your videos have high watch time, you can make the set up of mid-roll ads custom for videos that surpass the 8 minutes threshold.
YouTube Reserved vs. Auction Ads
Generally, the skippable and non-skippable ads are shown as reserved/auction. Auction ads are bought quickly by advertisers and have no guarantee of fulfilment of any commitments at all. On the contrary, reserved ads require to fulfil a certain quota, making them slightly higher priced than auction ads. Most advertisers wish to have impressions guaranteed for their ads and would rather select reserved ad type to assure the least fill commitment. If your channel witnesses a lot of reserved ads, rest assured, it is a great thing and you would see an increase in CPMs soon.
YouTube CPM Rates in Pakistan for Educational Channel
The K-12 audience is simply to target on a platform like YouTube with a good number of educational and non-educational channels that can be used to target them. Also, the side of the supply is larger in comparison with the demand side of advertiser’s making the aggregate CPM range be around a dollar to one and a half dollars. I have attached the channel metrics of my educational channel that has about 25K subscribers.
YouTube CPM Rates in Pakistan for Lifestyle Channel
Another YouTube channel of mine is in relation to the female audience, makeup, grooming and lifestyle and most of the audience is aged around 22-30 years. The CPM for this channel is about more than $1.5 if display ads are not considered. However, the one in charge of the management of this channel receives a ton of free products of brand reviews and gets goodies that cost more than 30K every month for purpose of reviews.
It is important to remember than an important source of revenue for YouTubers is direct sponsorships and brand endorsements and personal branding. The revenue generated from YouTube advertising is only 15-20% of what they generate from external deals and can be higher if the traffic is from tier 1 countries like the US, UK, AUS and such. But the very initial years of being a YouTuber is challenging and reaching the 10K subscriber threshold organically is difficult, and so is getting to 100K subscribers. Most YouTubers get the taste of success post they cross the 100k threshold and getting to the next milestone only requires keeping up with the effort and being dedicated.