The internet has opened up a vast world of digital marketing opportunities for marketers. Digital marketing has grown immensely and changed over time. Over the years, it made a shift from desktop to mobile and a result of that was pouring both attention and investments into mobile advertising. Big companies and startups are allocating huge amounts from their budget into advertising and a significant amount goes to mobile advertising because the latest trend indicates that users spend most of their time on mobile devices. Given that, publishers and advertisers are focusing more on mobile ads. Admob is very well-liked in the mobile ads community. It has a very big pool of advertisers which helps it have very competitive CPM rates. Its eCPM and CPC rates are very good for tier 1 countries like the US. AdMob is one of the largest ad networks in the world and makes earning revenue easy with in-app ads, actionable insights, and powerful, easy-to-use tools that grow your app business. Here, we would discuss the eCPM and CPC rates that AdMob offers in the US according to different ad formats.
Admob eCPM and CPC Rates: 2021 Edition
Here, we will focus on the eCPM and CPC rates that have been segmented according to a variety of ad formats that Admob offers.
Admob Banner Ads eCPM and CPC rates in the US
Banner ads are the simplest ad format. It is simply just graphic ads, rectangular in shape that stretch across your screen. They are generally image-based and not text-based. They generally contain static or animated images or media that are placed at high visibility areas on high traffic websites. The banner ads for AdMob are displayed at the top or bottom of your app screen and generally prompt users to download the app. In the app, the ad expands to full screen and fits different screen sizes. The eCPM for banner ads in the US is 6 cents for Android and 12 cents for iOS.
AdMob Interstitial Ads eCPM and CPC Rates in the US
Interstitial ads are the ads that spread across the screen and cover the entire screen interface. They come up at the natural transition points like if the user pauses the game or is leveling up. These are basically non-disruptive because the user can choose to either watch it or skip it. Given the fact that they cover the entire screen, they are very engaging. The CPM for Android is 81 cents and for iOS it is 1.28 USD.
AdMob Rewarded Video Ads eCPM and CPC Rates in the US
Rewarded video ads are one of the most famous ad formats in the gaming world. They are great for both the publishers and the advertisers. They are integrated well into the apps. It follows n exchange system, like a barter system where the consumers are rewarded with something on watching the entire ad. They get an extra life or level up or are given points. This manner of monetization is really good because the messages are sent across to the users and the leads are converted in an easier manner. The users love these ads because they are getting something in return. The CPM for Android is 84 cents and for iOS it is 1.18 USD. The CPC is about 23 USD for Android and 16 for iOS.
AdMob Native Ads eCPM and CPC Rates in the US
Native ads are ads that are very well integrated into the content and are so cohesive that they seem like a part of the content. Some of the popular examples of the same that you might have come across are sponsored ads, recommended posts, suggested for you, or such that you might come across while scrolling on Instagram or Facebook. They have a CPM of 15 cents to USD 1.5 for Android traffic and 20 cents to USD 2 for iOS traffic.
AdMob App Open Ads eCPM and CPC Rates in the US
A very special ad format, Open ads are for the marketers who wish to monetize their load screen as well. These are ads that are shown while the apps are being brought to the foreground and the users can shut it at any time. They also have a little branding which makes it clear that the user is in your app.
How to increase Admob CPM and CPC rates?
To increase the Admob eCPM and CPC rates, you can adopt some very simple tricks and tricks.
One of the easiest ways to increase your CPM and CPC rates is to publish your app in the first-tier countries and getting traffic from there. Focus on the ad formats which will generate a lot of CPM, like interstitial ads. Try several ad formats and see how they affect your revenue.
Try to play with a lot of different ad formats. Some developers place an ad somewhere and let it be there for a very long time. Do not do that. Experiment with different placements and see what is working. If you let it be there for a very long time, users start to ignore it. So, you will lose out on potential revenue.
You can make it custom and tell AdMob that you only want to show an ad unit in general if the eCPM is at a certain price or higher, or that you only want to show ads in a particular country if the eCPM is at a certain threshold or higher. It might lower the ad blindness and fill rate but also increase the clicks on high-value ads.
The ad community of Google is very deep. This is a highly suggested ad community because of its high CPMs and 100% fill rate. They have very easy optimization and you can start off easily. This CPMs mentioned above are aggregated because there are a lot of metrics that affect the CPM and the CPC of different ad formats. They change based on geographical locations, formats, niches, and more. The best-paying niches would be technology, eCommerce, and such. Admob is an excellent ad network that you can completely rely on and they have pretty good eCPM and CPC rates.