AdSense CPM Rates in UAE: 2021 Edition

Google AdSense

I have been using Google AdSense for a while now and while I asnwer questions on Quora, I witness a lot of people and aspiring and aspiring bloggers being curious about CPM rates in UAE and being unable to find enough information about segmented views of the page CPM. So, here I have pulled out some statistics and would share it with yo to give insight of the potential revenue you can earn from UAE traffic. In this article, you will find a segmented overview of Google AdSense CPM rates. Take some time to understand the quick tips mentioned towards the end, because it will definitely help boost AdSense earnings just with slight modifications.

AdSense Ad Sizes Rates: UAE

The CPC and CPM rates that you’re going to see here are for UAE traffic and the niche of the blog is educational. The common ad formats along with the CPM rates are included here.

AdSense Ad Size Rates: UAE

 

The CPC or CPM rates differ based on ad sizes.  As is clear from the data presented above, the CPC is higher for the size 337×281.

AdSense Ad Format Rates: UAE

The CPC and CPM rates that you’re going to see here are for Indian traffic and the niche of the blog is educational. The common ad formats along with the CPM rates are included here.

The CPM rates differ based on Ad formats chosen. Here is the rate for each-

  • Display: $0.20
  • Link units: $0.18
  • Native: $0.22
  • Matched Content: $0.10
  • In-Article: $0.17
  • Auto Ads (in-page): $0.10 
  • Auto Ads (display): $0.04
AdSense Ad Format Rates: UAE
AdSense Ad Format Rates: UAE

It is important to note that despite auto ads having the highest viewability, their CPM is on the lower rungs. That is because of the low click-through rate. If auto ads are enabled, you need to keep a check on the CPMs it generated. These CPMs are similar- Display, native and in-article and can be interchanged.  The average CPM for UAE is about 15 cents. Also, they are highly dependent on the niches too and niches like technology have high CPM rates and can easily cross the $1 mark.

AdSense Device Type Rates: UAE

The CPM, CPC, CTR and metrics like such are highly dependent on the device kind and can vary based on it. It is understandable that some campaigns appeal better on desktop, while some are great for the mobile and based on this, the demand from advertiser varies. This is why the CPC can fluctuate and the CTR from desktop shows stark difference from CTR from mobile. Here, the page RPM report dependent on device types has been shared and you can notice that the CPC generated from desktops is higher when compared to mobiles.

AdSense Device Type Rates: UAE
AdSense Device Type Rates: UAE

Here is the CPM you must be expecting based on different devices-

  • Desktop- 16 cents
  • Mobiles- 12 cents
  • Tablets- 11 cents

 AdSense Targeting Type Rates: UAE

Two major kinds of targeting types have been offered by Google to its advertisers, which are-

  • Contextual targeting and
  • Personalized targeting.

The former is important for the comprehension of the intent of the audience and showing relevant ads based on that. The latter considers the websites the user has visited, their interactions and various other factors. Commonly, the CPM rates for personalized targeting is higher than contextual targeting because of better ROAs. You will find the rates on the basis of targeting type. 

AdSense Targeting Type Rates : UAE
AdSense Targeting Type Rates : UAE

Here is the CPC you can be expecting in UAE based on targeting type-

  • Personalized- 15 cents
  • Contextual- 11 cents
  • RON- 15 cents
  • None- 24 cents
  • Placement- 6 cents

It is important to remember that if more impressions are served on RON targeting kind, it is because the advertisers are unable to target your site and you must incorporate keywords on your articles. RON is run on network and they have the lowest rates and bids.

AdSense Bid Type Rates: UAE

It is important to be understanding AdSense rates on the basis of bid types because of the better insight it gives on what kind of ads are being shown on your website. Ads from AdWords and DBM is shown on publisher websites by Google. AdWords functions on a cost per click model and DBM functions on a cost per mile model.  With a good percentage if CPM bids, you could use ad sizes like 970×300, 300×600, 336×280 because they offer the highest CPMs.

AdSense Bid Type Rates: UAE
AdSense Bid Type Rates: UAE

Based on the kind of bids, the CPX for UAE has been given below-

  • CPC bids- 13 cents
  • CPM bids- 25 cents
  • CPE bids- 6 cents
  • Active view CPM- 12 cents

It is very important to remember that with a bigger ad size, you can accommodate more number of ad sizes, and thus increase the total competition and auction pressure. With the ad size of 970×300, you can incorporate 900×90, 900×120, 970×250, 336×280  ad units and more, making it a great ad size and better in comparison to 970×250  which would fail in accomodating the 336×280 ad unit.  

AdSense Creative Type Rates: UAE

Even though this bears lesser relevance, you must have a fair idea about the kind of creatives served on your website and revenue generation from it. Previously, there were only text and image-based ads, but now HTML5 ads are prevalent and are responsible for maximum revenue generation.

AdSense Creative Type Rates: UAE
AdSense Creative Type Rates: UAE

Dependent on the creative types, this is the CPCs you will be offered-

  • HTML5- 59 cents
  • Text- 24 cents
  • Image- 43 cents
  • Animated Image- 14 cents
  • Native/ Ad-22 cents
  • Flash- 9 cents
  • Native Ad- 14  cents
  • Video- $ 1.19
  • Site recommendation- 24 cents

Despite most ads having the same viewability, you can see how the viewability of native ads is almost 20% more than the other ads. This metric is very important and will help with CPM retention in the long run. 

Quick Ways to Increase AdSense CPC or Page RPM

Depending on the traffic split between  mobile and desktop, you should tweak your ad setup.

If most of the traffic is from the mobile-

  • At the beginning of content add a display ad unit of 300×250 
  • Post the third paragraph of content add an ad unit of 300×250 
  • In the middle of the content add an ad unit of 300×250 
  • Just before the last paragraph of content add an ad unit of 300×250 

For  WordPress, the recommended plugin would be Quick Ad Sense.

  • If you have a good share of desktop traffic-
  • For desktop, use a 600×300 or 700×300 display ad unit and for mobile use 300×250 ad unit . This can be implemented via Quick AdSense plugin and you can control the sizes by using media query.
  • Or, you can make different ad units of the given sizes and serve them through Advanced ads WordPress plugin and use a 300×600 sidebar ad unit.
  • It is advisable that you do not use a 728×90 top bar ad unit. 

Conclusion: Focus on Keywords and CTR

You must focus on ad viewability, click-through-rate, and CPC rates if you wish to increase your ad revenue from AdSense. Selecting a niche can be helpful with high paying keywords and then working on optimization of ad placement for better CTR which would generate higher revenue. Hope this helps.

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