One of the leading platforms for content creators, YouTube is a great and reliable source of brand awareness, engagement and recall. If have your own YouTube channel, you have to put in a lot of branding efforts because this is your medium of audience discovery for your business and can also bring you additional monthly income. Rest assured, the money that comes from YouTube is a significant amount. Here, in this post, you will get a closer look at the YouTube CPM rates in Indonesia in accordance with different video ad types.
Even though it is a secondary source of revenue generation, YouTube ads are a major help to content creators and bring a substantial source of income on crossing the 100k subscriber mark and you would necessarily have to have ongoing viewership on your channel video. It is important to know that CPMs from video ads vary on a variety of factors like- niche of the channel or video, the keywords used, the intent are just some of the important metrics to decide the CPM rates of ads that are being served.
Largely, the ads that bring the highest CPMs in the auction are based around digital SAS based products and the ones with the lowest CPMs are targeted to general niches and are for brand recall and video viewership campaigns. Here, you will find a segmentation of the content category according to ad CPM rates for YouTube-
SAS/Online Marketing>Insurance and Credit Cards> Finance> Business and Startups> Tech> Health and Parenting> Careers and Jobs> Lifestyle> Education> People and Society> Art> Music and Movies> Songs
Now that you have a fair idea of the niche or content that brings that highest and the lowest revenue, you can gain some insight of the kind of ads on YouTube and what brings the highest revenue as CPMs. Broadly, the kinds of YouTube ads can be classified into display ads, overlay ads, skippable ads, non-skippable ads, bumper ads, and sponsored cards. Off these, display and overlay ads are the ones that can work with desktop views only and the others are good for both mobile and desktop.
YouTube Skippable Ads CPM in Indonesia
The ads that the user can skip post having viewed it for 5 seconds are skippable ads. The CPMs that these kinds of ads generate is in the range of $1.5 to $2.5 for auction-based ads. But, the reserved skippable ads have a higher CPM range that is around $2-$3.5. These are absolutely perfect for users and probably have the best user experience and they can conveniently skip it if they do not engage well with the ads that have been displayed.
YouTube Bumper Ads CPM in Indonesia
The ads that are played for a very short duration of about 6 seconds are Bumper Ads. These are generally shown on the video when skippable and non-skippable ads have low demand and they generally have ad CPMs that are lower. If you are offered anything around $0.80 to $2 range, you have plenty and you are good to go. These ads are great in terms of brand visibility ads and thus, their CPMs are usually the same across most channels in comparison with other video ad unit types.
YouTube Display Ads CPM in Indonesia
These are displayed as companion ads in the sidebar of the video screen while someone views something on devices like desktop or laptop. At times, YouTube displays overlay ads, which is just another kind of display ads when there is no demand for video ads. Generally, it works as a backfill to generate revenue off the remnant impressions at a lower price. In Indonesia, the display ads from YouTube can generate a CPM of about $1.36 and can, in fact, be higher on lower because these vary based on a large number of factors.
YouTube Non-Skippable Ads CPM in Indonesia
As you can make out from the name, the ads that cannot be skipped and require the user to watch the complete ad if they wish to continue seeing the video is Non-skippable ads. These ads have the highest CPMs because they have the best and highest view rates and completion rates. The only reason why skippable ads can ever have higher CPM is if skippable ads are truly being viewed by the visitor. The important rule to remember here is to enable the non-skippable ads in the monetization section of individual videos because it often remains unchecked. If your videos have a high watch time, you can also make a custom setup of the mid-roll ads which surpass the duration of 8 minutes.
YouTube Reserved vs. Auction Ads
Generally, skippable ads and non-skippable ads are the ones being shown as reserved or auction. Auction ads are bought in real-time by advertisers and have no guarantee in terms of minimum fill commitments. On the contrary, reserved ads being a specific fill quota which is the reason behind the slightly higher price in comparison to auction ads. Most advertisers wish to get guaranteed impressions for their ads and prefer reserved ad type to get at least the minimum fill commitment. If your channel gets more reserved ads, you should see this as a good sign and you will see an increase in CPMs eventually.
YouTube CPM Rates in Indonesia for Lifestyle Channel
One of my YouTube channels is directed towards a female audience, makeup, grooming and lifestyle. Most of the audience is of the age group 22-30. The CPM for this channel overall is more than $1.5 if display ads are not considered. However, my friend, who is managing this channel gets a ton of free products for the purpose of brand reviews and ends up with goodies of more than 30K per month.
This is the segmented overview of the CPMs rates for my channel for different types of ads on YouTube-
- Skippable ads- $1.93
- Bumper ads- $1.24
- Display ads- $1.36
- Non-skippable ads(Auction)- $1.46
- Non-Skippable ads(reserved)- $3.97
It is important for you to remember than most of the YouTubers get their revenue from other sources like direct sponsorships, brand endorsements, personal branding and such. Of what these make from external deals, the revenue from YouTube advertising does not even make up for 15-20% of the total income. But, in the very start of the YouTubing journey, they have to continuously keep up with the efforts and take up challenges to reach the 10k subscribers mark organically and then 100k subscribers. Once you successfully reach the 100k threshold, the next milestone can be achieved with simply keeping up the effort and dedication.