Category: Guide

The episodic series of spoken words in the form of digital audio files are podcasts and I am certain that you have come across it sometime. In accordance with the statistics provided by Apple, there are over 5,20,000 active podcasts and they have more than 18.5 million episodes. So, it is pretty clear that podcasts… Continue reading Podcast CPM Rates: 2021 Edition

A year of quarantine has changed the way we shop, work and honestly, live. Everyone is looking at different ways to revive their business in this ‘new normal’, and the publisher community is no exception. As ad spends were trimmed down for the majority of the year, revenues also took a hit despite CPM numbers… Continue reading How to Increase Advertising CPM Rates in 2021

Instagram has grown to become one of the largest social media platforms, just like its parent company, Facebook. It is used extensively for photos and video sharing and was curated by Kevin Systrom and Mike Krieger in October 2010, but only for iO and launched their Android version two years later. Instagram advertising has seen… Continue reading Instagram CPM Rates: 2021 Edition

Ad Exchange is being used by advertisers, agencies, publishers and ad middlemen increasingly these days for the purpose of buying more media. However, there is major ambiguity around what ad exchange really is. It is basically just a digital platform that helps advertisers and publishers sell and buy advertising space, often via real time auctions… Continue reading Google Ad Exchange CPM Rates: 2021 Edition

Facebook is obviously one of the most known platforms all around the world and has grown monumentally ever since it was launched. It has now become a great advertising platform with so much potential and so much to offer. They have almost made 4 billion USD in revenue from advertising. Their ads come in a… Continue reading Facebook CPM Rates: 2021 Edition