Ad Exchange is being used by advertisers, agencies, publishers and ad middlemen increasingly these days for the purpose of buying more media. However, there is major ambiguity around what ad exchange really is. It is basically just a digital platform that helps advertisers and publishers sell and buy advertising space, often via real time auctions and are generally used to sell display, video and mobile ad inventory. Anyone can buy from ad exchanges given that they are allowed into the sales process. Generally, advertisers and agencies use their own bidding technologies or demand side platforms, but ad networks and other entities can also buy ads from exchanges. It is basically a huge pool of impressions and publishers put their ad impressions in there with the hope that someone would buy it and buyers choose which one they would pick via DSPs and they make decisions on information like the user’s previous behaviour, device type, time and such. So, essentially, Ad Exchanges provide a more efficient and effective way to buy and sell advertising because it helps advertisers buy across various sites in comparison with negotiating directly with publishers. In this article, you will find more details about the kind of CPMs you can earn from Google Ad Exchange.
Google Ad Exchange CPM Rates by Country 2020
Here, we have segmented the Google Ad Exchange CPM Rates according to countries.
Google Ad Exchange CPM Rates in India 2020
The CPM rates by Google Ad Exchange for Indian traffic is highly dependent on the niche of the website and the audience type. For an average, the CPM would be around 30 cents if most of the traffic is from India. It also depends on the factors like click-through, placement of the ad unit, ad size, and audience type. If you have auto refreshing ADX units, your CPMs would be lower but with better engagement, your CPMs would increase.
Google Ad Exchange CPM Rates in the US
It is a given that tier 1 countries get the best CPM rates there is and that is especially the case with countries like the USA. It is important to remember that ADX offers auto refresh ads, so after 30 and 60 secs, you can bring in additional revenue. Also, the CPM rates for ADX is easily 30-35% higher than AdSense. For US traffic, you can easily get a CPM rate for 3-3.5 USD and that can increase according to the factors.
Google Ad Exchange CPM Rates in the UK
UK is another tier 1 country that is blessed with phenomenal CPM rates. However, you must have noticed in many instances that their CPM rates are much lower than that of the USA, despite their awfully similar markets. One reason for the same is the fact that the UK has lower ad spend compared to the UK and they have lower CTRs. That given, the CPM rate for the UK averages at around 2 to 2.8 USD.
Google Ad Exchange CPM Rates in Indonesia
You must have already learned that the countries around Asia and the Pacific region get very low CPM rates. One way to get around high revenues is assuring that you have a lot of incoming traffic from the tier 1 countries. If that is not the case, you can place multiple ads in highly places and hope for better CTRs. The CPM for Indonesia averages around 10 to 20 cents.
Google Ad Exchange CPM Rates in Q1
The CTR at this time was around 0.35% and the CPM was about 2.80 USD and the CPC was 75 cents.
Google Ad Exchange CPM Rates in Q2
The CTR for the second quarter continued to be the same- 0.35% and the CPM lowered to 2.25 USD and the CPC lowered to 64 cents. This drop is pretty common in the second quarter.
Google Ad Exchange CPM Rates in Q3
Generally, in the third quarter, there is an increase in the rates. The CTR increased to 2.35% and the CPC lowered to 40 cents.
Google Ad Exchange CPM Rates in Q4
In the fourth quarter, generally, the CPMs are the highest and the same is expected for now.
How to Increase Google Ad Exchange CPM Rates?
You must now have a clearer understanding of how Google Ad Exchange works and the king of revenue you can earn from it. The segmented CPMs would show you the different kinds of CPMs you would in accordance with the time of the year and your traffic. Hope this helps.