The internet has opened up a vast world of digital marketing opportunities for marketers. Digital marketing has grown immensely and changed over time. Over the years, it made a shift from desktop to mobile and a result of that was pouring both attention and investments into mobile advertising. Big companies and startups are allocating huge… Continue reading AdMob eCPM and CPC Rates in the US: 2021 Edition
Author: Abhishek Dey
AdMob eCPM and CPC Rates in the UK: 2021 Edition
Digital marketing has opened up a world of opportunities that marketers are eager to grab. Marketers are becoming more and more focused on mobile ads. Users tend to spend a lot of time on their cellular devices. Owing to this face, companies are allocating their budgets towards mobile advertising. One of the most celebrated and… Continue reading AdMob eCPM and CPC Rates in the UK: 2021 Edition
Video Ad CPM Rates: 2021 Edition
Advertisers around the world have been driving their focus on video ads because of their ability to capture the audience’s attention better than any other kind of ads. It has been proven that people wanted to see more video content from the brands and businesses that they support. The best companies tend to spend millions… Continue reading Video Ad CPM Rates: 2021 Edition
Taboola CPC Rates by Country: 2021
It has been established that native ads will continuously and rapidly grow and will soon be held accountable for 74% of the total ad spend in the US. This makes most ad platforms shift to native advertising. One of the oldest native advertising platforms is Taboola. Companies have efficiently used Taboola to get to the… Continue reading Taboola CPC Rates by Country: 2021
Programmatic Ad CPM Rates: 2021 Edition
It is not easy to effectively capture the attention of the users in the digital ecosystem, hence, Programmatic Advertising comes to rescue. Millions of websites, apps and other digital properties are available and are being viewed each day. It is important and extremely tiring to use different platforms and selecting the best places to put… Continue reading Programmatic Ad CPM Rates: 2021 Edition
Podcast CPM Rates: 2021 Edition
The episodic series of spoken words in the form of digital audio files are podcasts and I am certain that you have come across it sometime. In accordance with the statistics provided by Apple, there are over 5,20,000 active podcasts and they have more than 18.5 million episodes. So, it is pretty clear that podcasts… Continue reading Podcast CPM Rates: 2021 Edition
Taboola CPM Rates by Country: 2021 Edition
It has been established that native ads will continuously and rapidly grow and will soon be held accountable for 74% of the total ad spend in the US. This makes most ad platforms shift to native advertising. One of the oldest native advertising platforms is Taboola. Companies have efficiently used Taboola to get to the… Continue reading Taboola CPM Rates by Country: 2021 Edition
How to Increase Advertising CPM Rates in 2021
A year of quarantine has changed the way we shop, work and honestly, live. Everyone is looking at different ways to revive their business in this ‘new normal’, and the publisher community is no exception. As ad spends were trimmed down for the majority of the year, revenues also took a hit despite CPM numbers… Continue reading How to Increase Advertising CPM Rates in 2021
Native Ad CPM Rates: 2021 Edition
Native advertising has always resulted in mystery and interest among marketers, just the way display advertising does. It is usually confused with display advertising or content marketing but it has the features of both and is not necessarily either. It has been designed in a manner to make sure that it camouflages with its surroundings,… Continue reading Native Ad CPM Rates: 2021 Edition
Instagram CPM Rates: 2021 Edition
Instagram has grown to become one of the largest social media platforms, just like its parent company, Facebook. It is used extensively for photos and video sharing and was curated by Kevin Systrom and Mike Krieger in October 2010, but only for iO and launched their Android version two years later. Instagram advertising has seen… Continue reading Instagram CPM Rates: 2021 Edition