Native advertising has always resulted in mystery and interest among marketers, just the way display advertising does. It is usually confused with display advertising or content marketing but it has the features of both and is not necessarily either. It has been designed in a manner to make sure that it camouflages with its surroundings, irrespective of how diverse it is from The New York Times or your Twitter or Instagram. Even though it gets slightly difficult to understand if native advertising is considered content or not, what separates them in the real sense is essentially that native ads are pay to play. Mobile native ads platforms are ten times better and earn thrice as more attention and engagement than its traditional counterparts. Also,it has 23% better ad quality scores. They complement the formats better in the sense that they become unignorable. In this article, we will discuss at length the potential revenues you can earn from native ad by lieu of CPMs.
Native Ad CPM Rates by Country 2020
Here, we would segment the native ads CPM rates in accordance with the countries.
Native Ad CPM Rates in India 2020
The CPM rates in India are generally pretty low. However, given the fact that native ad format brings out some impeccable opportunities, the CPM rate for the same is pretty decent. Generally, the best CPMs are for tier 1 countries. The Native Ad CPM rates in India can range from 50 cents to USD 1.5 depending on the niches. If you work with the better niches like tech or ecommerce, you would get the best CPM rates. The CPC rates are however lower and vary between 20 to 30 cents.
Native Ad CPM Rates in the US
It is well known that the tier 1 countries get the best of the lot. Given the fact that the USA is pretty much at the top of the list of tier 1 countries, it is apparent that it has pretty good CPM rates. The native ad CPM rates for the US traffic can vary in the range of USD 5 to 7. One of the easiest ways to get better CPM rates and revenue is to get a good amount of traffic from such tier one countries.
Native Ad CPM Rates in the UK
Another country you must focus on for traffic is the UK. It is just in line after the USA and has pretty good CPM rates along with Canada and Australia. For their traffic, you can get a CPM rate in the range of USD 4 to 5. This is still a great CPM in comparison to what is offered in countries like India.
Native Ad CPM Rates in Indonesia
It is not a hidden fact that the countries in Asia or the Pacific region do not get the best CPM rates or revenue. However, Indonesia, just like India, still gets the better CPM ranges from the lot. You can expect a CPM rate in the range of 37 to 45 cents from the Indonesian traffic and focus on diverting traffic from the tier 1 countries.
Native Video Ad CPM Rates in 2020
It is no surprise that video ads are the best form of ads because they are seamlessly integrated in videos to catch the audience’s attention better. They have better user experience and are generally preferred over the other ad formats. It was suggested that 38.7% of the total ad spend of native ads would be devoted to native video ads. This is pretty much the best of both worlds. The content on native videos are entertaining and informative and a great way to share whatever you want on social media or such without disrupting the users experience. You can expect a CPM rate in the range of 3 USD to 9 USD depending on various factors like demographics, niche, traffic and more.
How to Increase Native Ad CPM Rates?
The CPM rates of native ads are very largely dependent on the content and the niche, the demographics and the conversions. It is very smart to choose the niche that is prevalent in the tier 1 countries to drive better CPMs, their traffic and hence, great revenues. However, there are also a couple different ways in which you can increase your native ad CPM rates.
- Native ads are the solution to problems likead fatigue. If you do not make them interesting, you would eventually lose out on audience and conversions. The idea is to not tire out the audience.
- As mentioned before, you must make sure that you do not just have traffic quantity but quality as well.
- You have to make sure that these ads are contextually relevant and have connections with the content.
- You want your native ads to be well placed, within the news feed or the homepage or any other relevant top category page.
Best Performing Niches for Native Ads
Native ads work in accordance with the form and feel of the content. However, there are some niches that generally drive excellent CPM rates and are the industry standard for being great niches for native ads. In this case, some of the highly preferred niches would be health, fitness, finance, scholarships, MBA grants, etc. You could explore ecommerce or even websites that talk about the technology as they have gained major momentum and popularity to become leaders in the market.
It is well understood that native ads are one of the most efficient formats available. Their seamless presence and effectiveness make them the best when it comes to getting a high number of clicks, however, at times, the user considers them deceptive. Given the fact that it exploded in popularity, the ad spend swelled up to more than 21 million USD. From a marketers perspective, the one downside is that it is very highly priced. That being said, this article must have provided an insight into native advertising and their CPM rates. Hope this helps.