For the tier 1 countries like the US or Canada, the CPC offered by AdSense is the highest. I have found that people have a lot of questions and doubts about the CPM and CPC rates generated by AdSense. There is a lot of ambiguity around this topic and no one seems to have legitimate information or does not share them. So I have pulled out some stats that you can refer to and gain an idea about the potential revenue, you can gain from US traffic. I have given a segmented overview of Google AdSense CPM rates in Canada for 2020. The segment is to provide an explicit picture of CPMs based on platforms, bid types, creative and such. Also if you are looking to achieve a hike in your overall AdSense earnings just with little alterations, make sure to check out the tips mentioned towards the end of this article.
AdSense CPM or CPC Rates in Canada: Ad Size
You will see the CPC and CPM rates for the Canadian traffic coming from an educational blog. The most common ad formats and their CPMs have been included here.
Ad Sizes play an important role in deciding the CPMs. The larger the ads, the higher the CPMs and it is more likely to engage users and get CTRs.But in several cases, the common sizes tend to generate a better CPM than the largest one.
AdSense CPM or CPC Rates in Canada: Ad Format Types
The CPC and CPM rates that you’re going to see here are for the Canadian traffic and the niche of the blog is educational. The common ad formats along with the CPM rates are included here. Here is the CPCs you can roughly expect according to ad formats from Canadian traffic-
- Display: $0.36
- In-Page: $0.34
- In-Article: $0.32
- Anchor: $0.77
The ad formats are one of the most significant elements and impact the CPM rates a lot. Larger ads are said to get higher bids because they are supposed to attract users but the demand is circling around the few tried and tested ones.
AdSense CPM or CPC Rates in Canada: Device Types
In accordance with device type, the metrics like CPM, CPC and CTR vary largely. It is a given that based on devices the campaigns change, in the sense, that some are better on desktop, while some are well suited for mobiles and based on that, the demand from advertisers vary. It also makes the CPC fluctuate a little. It is a given that the CTRs for mobile and desktop are very different. So, I have shared my CPC report and RPM impression according to device kinds. In comparison with mobile, the CPM from AdSense is higher for desktop pages and this is the case for most websites.
Here is the CPM and CPC you can expect from Canadian traffic, depending upon different devices-
- Desktop: CPC $0.33 / CPM: $0.96
- High-end Mobile Devices: CPC $0.16 / CPM: $0.58
- Tablets: CPC $0.21 / CPM: $0.63
Desktop CPCs are double that of mobiles and that is evidence enough to show how preferred they are. You must focus on increasing your CTR and you would see a major revenue boost.
AdSense CPM or CPC Rates in Canada: Targeting Types
Two kinds of targeting is offered to advertisers by Google-
- Contextual Targeting focused on the audience’s intent and shows ads based on that.
- Personalized Targeting takes data into consideration like visited websites and interactions and ads based on that.
In general, the CPM rates for personalized targeting is higher when compared to contextual targeting for reasons of better ROAS. You can check the AdSense CPM rates based on targeting kind and this is what you can expect from Canadian traffic-
- Personalized: CPC $0.29 / CPM: $1.23
- Contextual: CPC $0.22 / CPM: $0.54
- RON: CPC $0.60 / CPM: $0.87
Usually, a lot of impressions from RON is indicative of lack of keywords and the inability to target sites, theu have the lowest CPM and CPCs across most places, but here, they are doing pretty well.
AdSense CPM or CPC Rates in Canada: Bid Types
To gain a better understanding of the kinds of ads on your website, you must udnerstand the rates presented by AdSense based on the kinds of bids. Publisher websites are filled with ads from AdWords and DBM as Google shows them. The two work very differently. AdWords is reliant upon the cost per click model but DBM operated on a cost per mile model. These are the CPM or CPC rates you can expect in accordance with bid typpes for Canada traffic-
- CPC bids: $0.24
- CPM bids: $1.09
- CPE bids: $0.14
The important rule to remember is that the bigger the ad size and the more the number of ad sizes it can incorporate the better the overall competition and auction pressure. 970×300 is a better ad size because it can fit in 900×90, 900×120, 970×250, 336×280 ad units and more and 970×250 can not accommodate the 336×280 ad unit. It is important for you to remember that unbillable impressions need 2 clicks to get to advertisers site and if the second click is not made, the earnings remain nil.
AdSense CPM or CPC Rates in USA: Creative Types
Creative types are not all that important but you must have a fair idea of the kind of ad creatives on your site and revenue generated from it. While earlier, there were only text and image-based ads, recent times have seen major developments with the coming of HTML5 ads that generate most of the revenue. This is what you must fairly expect from Canadian traffic based on creative kinds-
- HTML5- $0.36
- Image- $0.16
- Text- $0.32
Usually, the expandable ads have the highest CPMs because of high CTRs and there are followed with In Banner Video ads that have CPM close to $3. It is noteworthy that despite low CPC of flash-based ads, they have the highest CTRs.
Quick Ways to Increase AdSense CPC or Page RPM
According to your mobile: desktop traffic split, you can make changes to your ad setup to generate better revenue.
If most of your traffic is from mobile, you just need to add a display ad unit of 300×250 at the given spaces-
- At the start of content
- Post the third paragraph
- At the middle
- Before the last paragraph
It is recommended that you use Quick AdSense as your plugin for WordPress.
If you are also relying on your desktop traffic- Use the following display ad units for desktop- 600×300 or 700×300 and the following for mobile as mentioned- 300×250 ad unit. The same can be implemented via Quick AdSense plugin and you can manage sizes via media query. Or, you can get the mentioned setup through ‘Responsive’ ad units. It is recommended that you do not use a 728×90 top bar ad unit.
Final Words: Focus on Keywords and CTR
If the purpose is the maximization of ad revenue, the key is unparalleled focus on CTR and the content keywords. Choose a niche that brings high paying keywords and optimize ad placement for better CTR and higher revenue. If you’ve traffic coming from India, do check out AdSense CPM rates in India.