AdSense CPM Rates in Philippines: 2021 Edition

Google AdSense

Having used Google AdSense for a long time, I have gained important information about how it operates that a lot of people would find helpful. I have also seen how there is a lack of information about the subject on the internet and the people who would want specific information would not find access to it. So, I have used my stats and data to give you a clearer picture of what you must expect. This will help you understand your potential revenue from digital marketing and will help all of you aspiring bloggers monetize better. Here is a segmented overview of AdSense CPM rates in Philippines:2020, based on Ad Formats, Ad Sizes and such.

AdSense CPM or CPC Rates in Philippines: Ad Format Types

The CPC and CPC rates that you will see here are from an educational blog, and this is what you can possibly earn from Philippines  traffic. Here is the CPC you could get based on different ad formats.

  • Display: $0.19
  • Link units: $0.18
  • Native: $0.22
  • Matched Content: $0.10
  • In-Article: $0.17
  • Auto Ads (in-page): $0.10
  • Auto Ads (display): $0.04
AdSense CPM Rates by Ad Formats
AdSense CPM Rates by Ad Formats

It is important to understand the co-relation between viawability and click through rates and how the affect the CPM. For instance, you can see how auto display ads are the most viewable, but their CPM is the lowest, which is because of the low click through rates. So, keep a check on revenue generation when you have enabled auto ads. There are ad formats so similar that you can interchange their CPMs like Display, native, in-article and such.  The average CPM here is about 14 cents, but  you can take it upto 50 on the basis of niche.

AdSense CPM or CPC Rates in Philippines: Device Types

Device type influences metrics like CPM, CPC, CTR a lot because of how campaigns react to different devices. Some campaigns are great for mobiles, while some are more appropriate for desktops. This also makes CPCs fluctuate and generally, you will find that the CTR from mobile is starkly different from that of desktop. For most websites, the CPM for desktop, from AdSense is higher than that in mobiles.

AdSense CPM Rates by Device Type
AdSense CPM Rates by Device Type

This is what you can expect based on devices:

  • Mobiles- $0.17
  • Desktop- $0.23
  • Tablets-$0.19

As you can see, the CPM from desktop is higher because it is the most preferable and works the best.

AdSense CPM or CPC Rates in Philippines: Targeting Types

You are offered two kinds of targeting as an advertiser- Contextual Targeting and Personalized Targeting. The former plays a huge role in understanding what the audience would possibly do and show ads based on that. The former looks at relevant data like the visited websites, interactions of users and a bunch of other facts. Normally, personality targeting renders a better CPM rate than contextual targeting because of better ROAS. We have filtered AdSense CPM rates by kinds of targeting-

AdSense CPM Rates by Targeting
AdSense CPM Rates by Targeting

Here is what you can expect-

  • Personalized- $0.24
  • Contextual- $0.16
  • RON- $0.13

Generally, and even in this case,RON has the lowest CPC and CPM bids. They are run on network, and if you see higher number of impressions from RON, you must know that your site is not efficiently being targeted by advertisers and you have to add keywords on your articles to better it.

AdSense CPM or CPC Rates in Philippines: Bid Types

To get a clearer understanding of the kinds of kids being shown on your website, it is imperative that you understand the AdSense rates based on bid types. You must know that two of platforms have their ads shown by Google on publisher websites and they are- DBM and AdWords. Both of them operate very differently. The former works according to cost per mile. The latter works according to cost per click. If you have a decent percentage of CPM bids and are looking to monetize better, you can use ad sizes like 970×300, 300×600, 336×280 , which have the best CPMs.

AdSense CPM Rates by Bid Types
AdSense CPM Rates by Bid Types

For CPM ads, the rule is that the larger the ad size and the more number of ad sizes it can hold and help in increase of overall competition and auction pressure. The most preferable ad size is 970×300 because it can accommodate 900×90, 900×120, 970×250, 336×280 ad units and more. Even when compared with 970×300, the former is more preferable because this one fails to accommodate the 336×280 ad unit.

AdSense CPM or CPC Rates in Philippines: Creative Types

Irrespective of how less relevance creative types hold, you must know the kind of ad creatives being served on your site and the kind of revenue they generate. Earlier, it was only limited to text and image-based ads but there has been brimming new convention of HTML ads which are now responsible for generation of majority of the revenue.

AdSense CPM Rates by Creative Types
AdSense CPM Rates by Creative Types

Generally, most ads have similar viewability but you can notce how the viewability of native ads beats all the others by 20%. This is a very important metric and you must focus on it a lot, if you wish to retain CPMs in the long run.

Quick Ways to Increase AdSense CPC or Page RPM

In accordance with your mobile and desktop traffic split, you can make minor changes which will better revenue.

If majority of the traffic is from mobiles-

  • A 300×250 display ad unit at the beginning of the content
  • A 300×250 ad unit after the third paragraph of the content
  • A 300×250 ad unit in the middle of the content
  • A 300×250 ad unit just above the last paragraph of the content

It is highly advisable that you use Quick AdSense as a plugin for WordPress.

  • If you also have decent desktop traffic-
  • For desktop use 00×300 or 700×300 display ad unit and add 300×250 ad unit like mentioned above for mobile. You can usethe recommended plugin for implementation and control ad sizes using media query.
  • Or you can make separate ad units of the given sizes and serve them using Advanced ads WordPress plugin and make use of a 300×600 sidebar ad unit.
  • It is advised that you do not use a 728×90 top bar ad unit. 

Final Words: Focus on Keywords and CTR

You must focus on ad viewability, click-through-rate, and CPC rates if you wish to increase revenue from AdSense. Choose a niche carefully because you can have access to keywords that pay well and work on optimization of ad placement and gain better CTR, this higher revenue. Hope this helps.

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